South Coast Radiology
Digital Marketing, PPC
10x Return On Google Ad Spend For Radiologist
CHALLENGE
With a limited budget and steep competition in the Mackay radiology market, South Coast Radiology faced the challenge of effectively reaching out to potential patients. They needed to connect with individuals actively seeking radiology services in the region to effectively launch their new clinic.
SOLUTION
Tenacity conducted extensive research to understand the target audience’s preferences, concerns, and motivations. Armed with this knowledge, we developed a precise messaging strategy that highlighted South Coast Radiology’s top-notch facilities and personalised patient care. We utilised Google Ads with a strong regional focus, targeting keywords related to radiology services in Mackay. The ad copy perfectly aligned with the messaging strategy. The campaign was continuously monitored and adjusted based on data analysis to achieve the best return on investment (ROI).
RESULTS
The carefully crafted messaging, combined with strategic use of Google Ads, resulted in an impressive 10x Return on Ad Spend (ROAS). For every advertising dollar invested, South Coast Radiology generated ten times the revenue. The clinic experienced a steady influx of new patients, averaging 45 new faces each month. Furthermore, the brand message resonated with the intended demographic, strengthening brand recognition and establishing South Coast Radiology as the go-to choice for radiology in the Mackay area.
Project Details
CLIENT
South Coast Radiology
PROJECT NAME
10x Return On Ad Spend For Radiologist
PROJECT TYPE
Digital Marketing, PPC
South Coast Radiology
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